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Strategies to win a good score in Real Market Test
Monday, December 14th 2009
This was my words to my classmates back then in University, "The tests you are facing in academy is the simplest test we will have to face during our life. All the questions in your academic test, no matter how hard was clearly defined and the way that lead to the solution was included in your textbooks. That is not the case with real market." Unlike in academic settings, problems in real market are often not as clearly defined as problems we face in academic settings. Most of the time in real market, no one really know for sure which problem to solve, how to model the problem and sometimes no one know what kind of result is expected from the problem (worst case ever, since it means you are facing a war where you know neither yourself nor your enemies).
Surprisingly, in a setting where no one really know about the problem, many people thrive with scores that are not limited to 100 or A+. This indicates that even in a setting where no problem had been clearly defined, there are strategies that could guarantee a good score for you.
The first strategy is by identifying a problem in your customers that your solution could solve. Of course not all customers are aware of those problems, so you will have to educate them. This particular strategy is popular with the marketing force of health foods and life insurances. Since not all people are aware about the benefit of either having a life insurances or consuming health foods, the reward will go to salesperson who do the best job in convincing people that they indeed have a problem and have to solve it by buying their products.
The second strategy is by creating awareness about a problem, which is caused by the existence of your products, but people have to buy your products anyway to solve those problems. This strategy is often used by companies who sells software and hardware. By creating a new gadget, the company gradually make the old ones obsolete as more and more customers start to implement the new ones. The same also goes on with software such as games. Among gamers, the capability to adapt their gaming skill to the most popular games is a form of prestige.
For both strategies, it should be noted that scientific approach is always advised. You should always looks for signs when people simply don't regard the problem solved by your products as high enough priority in their lives. In such cases, you should either change your marketing strategies or you have to abandon it for something more worth doings. The fun thing is, you never know which one is wiser.
Views : 81 Views per day : 0.30 Comments : 2
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Daniel
| | well... actually by using strange strategies like this, you'll beat out the whole point of surveying. People surveys because they want to know what the public thought of their product, not what people calculated.
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Fendy
| | @ Daniel : I think I mentioned something similar to your point in the last paragraph. But business is like egg and chicken problem. If you never offer a supply, you will never get any demand. But you could never be sure that you will earn more than the resources spent producing the supply, unless you already have a demand. Another problem, customers today want things fast fast fast.
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